{"id":11356,"date":"2018-07-10T14:03:36","date_gmt":"2018-07-10T18:03:36","guid":{"rendered":"https:\/\/rdpmag.co\/?p=11356"},"modified":"2025-09-02T18:55:52","modified_gmt":"2025-09-02T22:55:52","slug":"beau-lake-the-other-paul-lavoie","status":"publish","type":"post","link":"https:\/\/gentologie.com\/en\/art-of-living\/beau-lake-the-other-paul-lavoie\/","title":{"rendered":"Beau Lake: The Other Paul Lavoie"},"content":{"rendered":"\n

As a former ad copywriter and social media strategist,\u00a0I have been inspired by certain\u00a0people in\u00a0my\u00a0life.\u00a0When\u00a0I\u00a0was starting out\u00a0in\u00a0advertising, two agencies always impressed me:\u00a0TAXI\u00a0and Sid Lee, both\u00a0born in Montreal.\u00a0The first, TAXI, was founded by Paul Lavoie, whom I remember hearing speak at an Infopresse conference. He has now sold\u00a0the agency\u00a0to devote himself to\u00a0another project, Beau Lake \u2013\u00a0a\u00a0company\u00a0with a\u00a0deep connection\u00a0to water and nature.\u00a0I\u2019ll\u00a0let you discover a little more\u00a0about it\u00a0in this interview with the great Paul Lavoie.<\/span><\/span><\/strong><\/p>\n\n\n\n

First\u00a0of all, how are you doing? You seem to be a very busy man these days. What\u00a0occupies\u00a0your time?<\/span><\/span><\/strong><\/p>\n\n\n\n

Apart from <\/span><\/span>spending time with <\/span><\/span>fami<\/span><\/span>ly and travelling, I have co<\/span><\/span>–<\/span><\/span>founded an exciting new startup<\/span><\/span> that\u2019s<\/span><\/span> <\/span><\/span>not in the familiar technology space <\/span><\/span>\u2013<\/span><\/span> i<\/span><\/span>t\u2019<\/span><\/span>s totally old school, analogue. It<\/span><\/span>\u2019<\/span><\/span>s called Beau Lake (the website is here<\/a><\/span><\/strong>)<\/span>. It<\/span><\/span>\u2019s not <\/span><\/span>really <\/span><\/span>a lake, however;<\/span><\/span> it\u2019s a lifestyle brand and a state of mind. <\/span><\/span>And<\/span><\/span> then there\u2019<\/span><\/span>s <\/span><\/span>VoilaFoundation.org<\/a><\/span><\/span>,*<\/span><\/span> <\/span><\/span>our<\/span><\/span> family foundation that is <\/span><\/span>currently <\/span><\/span>focused on an important land conservation project in Canada<\/span><\/span>.<\/span><\/span>
<\/span><\/span><\/p>\n\n\n\n

*voilafoundation.org<\/a>\u2019s\u00a0mission: The Voila Foundation provides a unique combination of creative thinking and financial support to help solve issues affecting society through direct involvement in projects and programs aimed at delivering measurable change.\u00a0<\/span><\/span><\/p>\n\n\n\n

Let\u2019s talk about Beau Lake. Can you\u00a0tell\u00a0me what\u00a0you had in mind\u00a0when you created this company?<\/span><\/span><\/strong><\/p>\n\n\n\n

I\u2019ve always been inspired by nature. And I find my sense of <\/span><\/span>well-being<\/span><\/span> by the lake in the Laurentians<\/span><\/span>,<\/span><\/span> which is still<\/span><\/span> and always<\/span><\/span> my favo<\/span><\/span>u<\/span><\/span>rite place in the world. It<\/span><\/span>\u2019s a place that allows me peace of mind, that is calm and an endless<\/span><\/span> source of ideas<\/span><\/span> \u2013<\/span><\/span>including <\/span><\/span>those for<\/span><\/span> Beau Lake.<\/span><\/span><\/p>\n\n\n

\n
\"Beau
Photo: Beau Lake<\/figcaption><\/figure>\n<\/div>\n\n\n

At Beau Lake, we create products that enhance your experience\u00a0at\u00a0the lake or\u00a0the\u00a0beach. Our products are\u00a0completely\u00a0in sync with nature. The paddleboards do not use gas. Our nautical line is human powered.\u00a0It is\u00a0beautifully handmade and built to last. The market is saturated with\u00a0disposable and inferior\u00a0products.\u00a0We want to make timeless items that become classic family\u00a0traditions\u00a0that people can hand down to the\u00a0next generation.\u00a0A portion\u00a0of our profits will be set aside to help various water charities. Having the luxury of playing in\u00a0the\u00a0water should also remind us of the many challenges\u00a0that\u00a0water shortage and pollution represent. You could call us a\u00a0product\u00a0design company, but I\u00a0prefer to\u00a0be\u00a0labelled as a water company.<\/span><\/span><\/p>\n\n\n\n

Tell\u00a0us a little bit more about the design\u00a0itself.\u00a0The logo\u00a0has the look of a vintage car.\u00a0What was the inspiration?<\/span><\/span><\/strong><\/p>\n\n\n

\n
\"Beau
Photo: Beau Lake<\/figcaption><\/figure>\n<\/div>\n\n\n

I have to credit my partner and Design Director, Lee Kline.<\/span><\/span><\/p>\n\n\n\n

His inspiration comes from his great-grandfather<\/span><\/span>,<\/span><\/span> who was a metallurgist and fine cabinet<\/span><\/span>maker. Wooden peg games, a hand<\/span><\/span>made orchestral flute in rosewood with pure silver levers and hardware, figured oak pot-bellied <\/span><\/span>dressers, and old trinket boxes<\/span><\/span> were all around him growing up. Lee\u2019s love of wood comes <\/span><\/span>specifically <\/span><\/span>from his great-grandfather\u2019s work.<\/span><\/span><\/p>\n\n\n\n

Kline\u2019s career path sounds custom-made for Beau Lake, too. \u201cHe started making wooden go-karts,\u00a0guitars,\u00a0and furniture in his teens and early 20s. Then\u00a0he worked\u00a0with\u00a0metal \u2013\u00a0first\u00a0silversmithing\u00a0jewellery, then aluminum sand casting for the hardware for his furniture designs, and eventually stainless steel fabrication and chrome plating. As Lee\u2019s designs became more modern, he needed freer\u00a0forms, so he learned about fibreglass and composites. He then started to design for international hospitality clients and undertook specialty fabrication for hotel\u00a0foyers\u00a0of\u00a0Vegas casinos, hotels and restaurants in Manhattan, and retailers as far away as Hong Kong.\u201d<\/span><\/span><\/p>\n\n\n\n

Having\u00a0great design isn\u2019t everything.\u00a0Can you tell me what products Beau Lake currently offers?<\/span><\/span><\/strong><\/p>\n\n\n

\n
\"Beau
Photo: Beau Lake<\/figcaption><\/figure>\n<\/div>\n\n\n

We started with paddleboards and\u00a0a beautiful Adirondack-styledock chair,\u00a0and we are about to launch a gorgeous pedal boat that will redefine that space. The plan is to add towels, blankets and other accessories that accompany your experience on or by the lake or beach.<\/span><\/span><\/p>\n\n\n\n

Do you have a\u00a0favourite among them, and why?<\/span><\/span><\/strong><\/p>\n\n\n\n

My favourite is the pedal boat. I\u00a0think it\u2019s a game changer. Everything that has ever been designed in this space is\u00a0\u2013\u00a0well, let\u2019s be honest. It\u2019s\u00a0really\u00a0ugly. You know those blue and yellow fibreglass\u00a0paddle boats? They are a blemish on the landscape. We have changed\u00a0all\u00a0that with the Beau Lake pedal boat.\u00a0Its design harks back to the old runabout classics you would find in Tremblant,\u00a0Muskoka,\u00a0Lake Tahoe,\u00a0or the Amalfi Coast.<\/span><\/span><\/p>\n\n\n\n

Any new products\u00a0coming soon?<\/span><\/span><\/strong><\/p>\n\n\n\n

We have some more surprises coming in June. We have a partnership with Todd Saunders,\u00a0the famous architect who\u00a0designed the\u00a0Fogo Island\u00a0Inn. Very exciting!<\/span><\/span><\/p>\n\n\n\n

Looking at these products, nature seems\u00a0to be very important to you. How\u00a0did\u00a0working in cities like New York\u00a0and\u00a0Toronto\u00a0help\u00a0you\u00a0create\u00a0a brand that focuses on nature?<\/span><\/span><\/strong><\/p>\n\n\n

\n
\"Beau
Paul Lavoie
Photo: Beau Lake<\/figcaption><\/figure>\n<\/div>\n\n\n

I have homes in the downtown areas of both those cities.\u00a0But\u00a0no matter how\u00a0large those cities are, nature is never far away. Think of New York\u2019s Central Park or the ravines that\u00a0extendthroughout Toronto.\u00a0All cities, however dense, have their\u00a0own\u00a0Mount Royal and all have an escape route to nature. Urbanites always seek to chilland renew themselves in nature:\u00a0the\u00a0Hamptons, Fire Island,Muskoka, Tremblant, Lake Tahoe,\u00a0Malibu,\u00a0and so on. And those escapes are Beau Lake\u2019s playground.<\/span><\/span><\/p>\n\n\n\n

You were a successful entrepreneur with\u00a0TAXI, now a part of WPP.\u00a0What\u2019s it like\u00a0to create something new after\u00a0having all that success?<\/span><\/span><\/strong><\/p>\n\n\n

\n
\"Beau
Photo: Beau Lake<\/figcaption><\/figure>\n<\/div>\n\n\n

The energy and excitement of a startup is the sweetest nectar for an entrepreneur.\u00a0The ups and downs are frequent,\u00a0and nothing is dull or predictable. It\u2019s a fantastic experience if you can stay calm and focused. These Beau Lake times remind me of the early days of TAXI.<\/span><\/span><\/p>\n\n\n\n

You are still a board member of the VCU Brandcenter. Do\u00a0you miss the advertising business?<\/span><\/span><\/strong><\/p>\n\n\n\n

Like you say,\u00a0I\u2019m\u00a0on the board of the VCU Brandcenter. We just had a three-day board meeting last week. The board members represent the cream of Madison Avenue\u00a0advertising. The\u00a0students\u00a0are some of the\u00a0top\u00a0graduates\u00a0in America. For all\u00a0kindsof reasons, the business of advertising is more difficult and challenging than ever.\u00a0I take comfort in the\u00a0fact that it is essentially a creative, problem-solving industry. I\u2019m not worried. They\u2019ll figure it out.\u00a0As for\u00a0the question of whether\u00a0I miss the advertising and design business \u2013\u00a0well, I haven\u2019t completely left. Instead of helping to build brands like\u00a0Telus, BMW Mini, Nike, et cetera,\u00a0I\u2019m building my own brand,\u00a0Beau Lake.\u00a0Now, I\u2019m both the creative director and the client.\u00a0You could\u00a0say\u00a0that\u00a0my working hours are more cost\u00a0effective.<\/span><\/span><\/p>\n\n\n\n

Now\u00a0that you\u2019re a client, is it more difficult to deal with having products to sell than\u00a0to\u00a0sell the client\u2019s products through ads?<\/span><\/span><\/strong><\/p>\n\n\n\n

The job is the same. All great brands need a story. Stories connect people. Today that narrative is told in many ways, through user experience, advertising and social media. If anything,\u00a0the buffet of available\u00a0options\u00a0helps to\u00a0accelerate business objectives.<\/span><\/span><\/p>\n\n\n\n

Has\u00a0the web changed\u00a0how you develop\u00a0a product\u2019s\u00a0business?<\/span><\/span><\/strong><\/p>\n\n\n\n

Yes. It has played an important role,\u00a0especially with startups,because it is now much more affordable to launch a company.<\/span><\/span><\/p>\n\n\n\n

Do you have any advice for the young entrepreneurs\u00a0who will read this interview?<\/span><\/span><\/strong><\/p>\n\n\n\n

Your product or service needs to fill a void. Make stuff that\u00a0makes the world a better place.\u00a0Embrace failure. Eliminate ego and surround yourself with better, smarter people. Always ask yourself if you are thinking big enough.<\/span><\/span><\/p>\n\n\n

\n
\"Beau
Photo: Beau Lake<\/figcaption><\/figure>\n<\/div>\n\n\n

To<\/span><\/span> finish the<\/span><\/span> interview, here\u2019s our new feature<\/span><\/span>:<\/span><\/span> <\/span><\/span>the <\/span><\/span>Gentologie <\/span><\/span>quick <\/span><\/span>questionnaire.<\/span><\/span><\/strong><\/p>\n\n\n\n

Favourite city in the world?<\/span><\/span><\/strong><\/p>\n\n\n\n

I have had the privilege of living\u00a0in Amsterdam, New York, Paris, Toronto, Quebec, Montreal and Morin Heights.\u00a0On certain days,\u00a0any one of these places can be the absolute\u00a0most beautiful place on earth.<\/span><\/span><\/p>\n\n\n\n

Favourite restaurant?<\/span><\/span><\/strong><\/p>\n\n\n\n

If I had to have one last meal in life, I would choose L’Express in Montreal<\/a>. For its food,\u00a0its\u00a0wine list,\u00a0and all the great memories.<\/span><\/span><\/p>\n\n\n\n

Favourite bar?<\/span><\/span><\/strong><\/p>\n\n\n\n

Bemelmans,<\/span><\/span><\/a> in the Carlyle Hotel in New York.<\/span><\/span> It’s a classic. <\/span><\/span>Also, Smith & Mills<\/a> in Tribeca \u2013 that\u2019<\/span><\/span>s probably the smallest bar in New York. <\/span><\/span><\/p>\n\n\n\n

In Toronto it’s Ronnie’s <\/a><\/span><\/span>in<\/span><\/span> Kensington Market<\/span><\/span>, <\/span><\/span>and in Montreal it’s the Ritz-Carlton bar<\/a> and Big in Japan Bar on St Laurent.<\/span><\/span><\/p>\n\n\n\n

Favourite car?<\/span><\/span><\/strong><\/p>\n\n\n\n

Tough question.\u00a0Either my Tesla X or my 1960 2CV.<\/span><\/span><\/p>\n\n\n\n

Favourite airline?<\/span><\/span><\/strong><\/p>\n\n\n\n

Emirates First Class<\/span><\/span><\/a>, NY \u2013\u00a0Dubai.<\/span><\/span><\/p>\n\n\n\n

Your favourite place to\u00a0travel?<\/span><\/span><\/strong><\/p>\n\n\n\n

Without question, the\u00a0Laurentian Mountains<\/span><\/span><\/p>\n\n\n\n

Favourite place to shop?<\/span><\/span><\/strong><\/p>\n\n\n\n

My tailor,\u00a0Duca Sartoria<\/a>,\u00a0in New York.<\/span><\/span><\/p>\n\n\n\n

Favourite place to disconnect?<\/span><\/span><\/strong><\/p>\n\n\n\n

Our log cabin on Echo<\/span><\/span> Lake in Morin Heights<\/span><\/span>
<\/span><\/span><\/p>\n\n\n\n

Something you can\u2019<\/span><\/span>t live without?<\/span><\/span><\/strong><\/p>\n\n\n\n

My family.<\/span><\/span><\/p>\n\n\n\n

Thanks Paul, it was a pleasure.\u00a0We\u00a0can\u2019t\u00a0wait to learn more about Beau Lake\u2019s\u00a0plans. You can visit Beau Lake website here<\/a>.<\/span><\/span><\/strong><\/p>\n\n\n

\n
\"Beau
Paul Lavoie
Photo: Beau Lake<\/figcaption><\/figure>\n<\/div>\n\n\n

Join Le Club by Gentologie<\/a> to have access to exclusive content and offers<\/p>\n","protected":false},"excerpt":{"rendered":"

Many people in the advertising remember Paul Lavoie as Taxi founder. Now, he’s creating Beau Lake, a water company, as he calls it.<\/p>\n","protected":false},"author":2,"featured_media":11362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/f8fa0cd9-384d-4da5-ac33-6dba082ff809"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1527,2898,3727,3560,10992,8182,2830,8200],"tags":[4886,4884,4888],"coauthors":[5548],"class_list":["post-11356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-of-living","category-business","category-design","category-entrepreneur","category-grand-interviews","category-luxury","category-sports","category-water-sports","tag-beau-lake","tag-paddleboards","tag-paul-lavoie"],"apple_news_notices":[],"yoast_head":"\nBeau Lake: The Other Paul Lavoie | Gentologie<\/title>\n<meta name=\"description\" content=\"Many people in the advertising remember Paul Lavoie as Taxi founder. 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