{"id":45889,"date":"2022-11-03T12:16:55","date_gmt":"2022-11-03T16:16:55","guid":{"rendered":"https:\/\/gentologie.com\/?p=45889"},"modified":"2026-03-10T11:52:19","modified_gmt":"2026-03-10T15:52:19","slug":"the-pur-vodka-autographe-edition-04-domaine-queylus","status":"publish","type":"post","link":"https:\/\/gentologie.com\/en\/fine-dining\/the-pur-vodka-autographe-edition-04-domaine-queylus\/","title":{"rendered":"The Pur Vodka Autographe Edition 04 with Domaine Queylus"},"content":{"rendered":"\n

The minute I heard about this project, the Pur Vodka Autographe Edition 04 in collaboration with Domaine Queylus (I saw the news in June 2022 if I\u2019m not mistaken), I wanted to discuss it with its ideator, Mr. St\u00e9phane Rochefort, executive vice-president at Duvernois Esprits Cr\u00e9atifs, the entity behind PUR Vodka<\/a>, and long-time friend. I\u2019ll explain why in the next few lines and summarize our meeting.<\/p>\n\n\n\n

The Love of Wine and the Beginning of the Adventure<\/h2>\n\n\n
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\"The-Pur-Vodka-Autographe-Edition-04---Domaine-Queylus---Bottle\"
The bottle of the Pur Vodka Autographe Edition 04
Photo: Duvernois Creative Spirits<\/figcaption><\/figure>\n<\/div>\n\n\n

Ever since I have known St\u00e9phane, when he was working on the first life of Hemmingford Orchard, he has always been passionate about wine. He was the one who guided me and put me in touch with several wineries during my visit to Niagara in 2016 and now he has just launched this new edition of the PUR Vodka Autographe. It was through a former partner of his previous employer, Mr. Raymond Nantel, that Mr. Rochefort met Domaine Queylus. It was in 2011 that this project of Quebec wine enthusiasts (including Mr. Champlain Charest, Mr. Thomas Bachelder, Mr. Gilles Chevalier, etc.) who wanted to create a vineyard in Ontario, similar to Clos Jordanne, was born. Clos Jordanne was, at that time, at its peak, with a profile that was more about quality than quantity, and its influence was already reaching beyond Canada\u2019s borders. It was really the ambitious side of the people behind Queylus that piqued Rochefort\u2019s interest at the beginning of the previous decade.  <\/p>\n\n\n\n

\u201cAt the beginning of my adventure at PUR Vodka, in 2014, with Nicolas<\/a> (Editor\u2019s note: Duvernois) and his wife (Editor\u2019s note: and partner) Karolyne (Editor\u2019s note: Auger Duvernois), we were able to find the right balance between the two. Auger Duvernois) we took a trip to Niagara, and I was in charge of the tours, so I contacted Raymond (Nantel), who put me in touch with the individuals at Domaine Queylus, and that\u2019s when our trio met Kelly Mason, a Montrealer, who was doing the winemaking at the time (and is now the head winemaker), and it was a love affair for the wine and for Kelly. And that was the beginning of the Pur Autograph Vodka Edition 04 x Domaine Queylus story.\u201d<\/p>\n\n\n\n

It could have ended there, but it was a triggering event that made the Pur Vodka Autographe Edition 04 x Domaine Queylus project a reality today. \u201cIn 2015, while I was a brand ambassador at PUR Vodka, we were contacted by Holt Renfrew for a private party at Holt Renfrew Men in Toronto for none other than Mr. Galen Weston. I was there to do a cocktail party, it was in October, we were heavily reliant on a seasonal cocktail program at the time. So I got in touch with Kelly (Editor\u2019s note: Mason) at Domaine Queylus to ask her for some Pinot noir juice. Her response was positive, it was the perfect time, harvest time, and in case it didn\u2019t work out, she said she\u2019d save me a bottle of their new ros\u00e9.\u201d<\/p>\n\n\n\n

\u201cArriving at Holt Renfrew, I make my cocktails with the Pinot noir must, and I had a revelation, a huge WOW in my brain and mouth. I\u2019d had several Pinot noir wines in my life, but tasting the raw material is an experience that few people on the planet have had, and I had to take it a step further.\u201d<\/p>\n\n\n\n

For the \u201cAutographe Series,\u201d the idea is to bottle the source, the raw side of the elements, so it all simmered in Rochefort\u2019s head and when the initiative was launched in 2018, from the start, the project with Domaine Queylus was there. And while many may wonder why an Ontario winery was chosen for the 04 Edition, the stated goal of the series is to increase the presence of PUR Vodka outside of Quebec. <\/p>\n\n\n\n

The Colour of the Pur Vodka Autographe Edition 04<\/h2>\n\n\n\n
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