{"id":55433,"date":"2024-09-18T10:01:46","date_gmt":"2024-09-18T14:01:46","guid":{"rendered":"https:\/\/gentologie.com\/?p=55433"},"modified":"2026-03-06T12:36:01","modified_gmt":"2026-03-06T17:36:01","slug":"gentologie-celebrates-its-5th-anniversary","status":"publish","type":"post","link":"https:\/\/gentologie.com\/en\/press-area\/news\/gentologie-celebrates-its-5th-anniversary\/","title":{"rendered":"Gentologie celebrates its 5th anniversary"},"content":{"rendered":"\n

Gentologie celebrates its 5th anniversary. Five years ago today, on 18 September 2019 (for some reason we thought it was the 17th, but it wasn\u2019t), we unveiled Gentologie to the world, after several years under a different name. Since then, a lot has happened. We\u2019ve produced digital-only magazines, weathered a pandemic, taken part in trips to Europe (Scotland<\/a> and the Czech Republic<\/a>), the United States and soon the Caribbean thanks to great partners like Genesis, Travel South USA (Read about it in Issue 13<\/a>), the Czech Embassy in Ottawa, not to mention Vortic Watches in Colorado<\/a>, produced podcasts<\/a> in French and English (the next season is coming very soon) and, last but not least, published no less than 5 print magazines. Honestly, reading this and realizing all this is really something for a small company like ours, and we\u2019ll tell you why. And as a thank you, there\u2019s a huge subscription discount at the bottom<\/strong>.<\/p>\n\n\n\n

Gentologie celebrates its 5th anniversary: a team to grow<\/h2>\n\n\n\n

When Gentologie started out, we were starting from scratch in terms of a magazine, our editor (Normand Boulanger) had never printed a magazine in his life and it\u2019s at times like this that the experience comes in. We\u2019re still learning every day.   <\/span><\/p>\n\n\n\n

The team has remained virtually unchanged since the start, with Normand still writing much of the content you\u2019ll find on our platforms and running Gentologie. By the way, if you\u2019re a gentleman (and this is an important point) and would like to join our team, wrote us here<\/a>. We\u2019d love to pay our writers, but for the time being we\u2019re not, as our income isn\u2019t high enough at the moment (we want to be honest with you), but it\u2019s something we\u2019re aiming for in the very short term.<\/p>\n\n\n

\n
\"Gentologie
The Gentologie Magazine Issue 13<\/figcaption><\/figure>\n<\/div>\n\n\n

Let\u2019s continue with the magazine team as Gentologie celebrates its 5th anniversary. We have to say that we\u2019re lucky to have some incredible freelancers, like Ms. Anne-Ren\u00e9e Boulanger, art director with several magazines under her belt and incidentally our publisher\u2019s cousin, who does the graphic editing of the print magazine, then let\u2019s add the exceptional team at Oktocom<\/a> who translate the magazine\u2019s texts, and Mr. Jean-Daniel Perron who proofreads and edits the magazine so that there are no mistakes when you get it in your hands. Thanks also to the current and former editors, photographers and artists who signed our original covers. It\u2019s really thanks to you that we stand out from the competition despite the small number of copies printed (1,000).<\/p>\n\n\n\n

If you think we\u2019re a huge team, that\u2019s always flattering to hear, but that\u2019s not the case as you\u2019ve read in the previous lines. I want you to know that we work very hard to achieve results that keep our readers coming back to read us and make it possible for Gentologie to celebrate its 5th anniversary today.<\/p>\n\n\n\n

Gentologie celebrates its 5th anniversary: many thanks and a little reality<\/h2>\n\n\n
\n
\"The
The Genesis GV70 Electrified at The Kelpies during our press trip with Genesis
Photo: Normand Boulanger | Gentologie<\/figcaption><\/figure>\n<\/div>\n\n\n

Firstly, a huge thank you to our subscribers (the members of the Club par Gentologie) and to the contributors to our fundraising campaign, who have invested and continue to invest their personal money in our platform, it\u2019s really flattering and energizing to have you. What\u2019s more, we\u2019ve had our first subscribers in France in the last month! If we thought we\u2019d one day make it to the other side of the Atlantic, we\u2019d be lying to you\u2014we\u2019ve only been dreaming about it.<\/p>\n\n\n\n

Also, a big thank you to our advertisers, a huge thank you for trusting us, even though we\u2019re a small platform that probably won\u2019t live up to your expectations, but we can help you achieve certain goals. We\u2019d love to have more, even if it\u2019s for small amounts ;). To name them, under Gentologie, in alphabetical order, they are Clarins<\/a>, Clusier<\/a>, Genesis Canada<\/a>, La Poissonnerie La Mer<\/a>, Oyster & Caviar (Antonius Caviar<\/a>), Suntory Global Spirits (Bowmore<\/a>, Tequila Tres Generaciones<\/a> & Basil Hayden<\/a>), William Grant & Sons (Glenfiddich<\/a>) and Whyte & Mackay (The Dalmore<\/a>).<\/p>\n\n\n\n

Thanks also to the family and friends who support us through the good times and the bad in this project, which is not always easy day-to-day. You are necessary and we are privileged to have you.<\/p>\n\n\n\n

The last, but most important for the site and the magazine that allow Gentologie to celebrate its 5th anniversary, Gentologie readers, a huge thank you for making Gentologie your destination, it\u2019s very appreciated seeing that you choose us among all the different websites that exist. For the record, we surpassed 100,000 page views in the year 2023 with over 114,000 views, which was staggering as it was our highest result since we started and we thought we were heading in the right direction (we know, some media do this in a month, a week, a day or even a few hours). Unfortunately, 2024 is shaping up to be more difficult, with 40% fewer page views (partly due to Google\u2019s algorithm) than at the same time last year (53,000 page views as of yesterday, compared with 88,000 in 2023 for the same period), but we\u2019re starting to get back on track. We want to be honest in sharing our figures with you, something that few platforms do, because we know that you are one of those who can help us by sharing our articles.<\/p>\n\n\n\n

We certainly share some of the responsibility for these results by not having put enough effort into our newsletter (you can subscribe here if you haven\u2019t already done so<\/a>) to increase our subscriber base, but it\u2019s not all doom and gloom, and we can certainly do a lot better.<\/p>\n\n\n\n

What’s next for Gentologie?<\/h2>\n\n\n\n

You may have guessed that we want to continue to make Gentologie THE magazine for Gentlemen in Quebec, Canada and around the world for the long term as Gentologie celebrates its 5th anniversary. But to do that, we\u2019ll have to do a better job.<\/p>\n\n\n\n

In the short\/medium term, we want to update the website to make it faster and navigation smoother, not to mention adding more options that will be reserved for members only (like less advertising, for example). We mentioned this in this article, but it hasn\u2019t been put in place yet, it\u2019s more complex than we thought, especially on the technical side (paying members weren\u2019t seeing the articles reserved for them), an application, and a physical and digital membership card. This is just an overview. If you\u2019d like to help us out, you can take out a subscription, or if you work in a related field and would like to help us take things to the next level, don’t hesitate to contact us<\/a> (remember that we don\u2019t earn much, but we can be creative with our advertising).<\/p>\n\n\n\n

In the short term, we\u2019re going to be continuing the magazine so that our issue 14 is available before the festive season, but it won\u2019t just be dedicated to that period. To do this, we need you, our readers, to become subscribers, and we\u2019ve got a great promotion. It\u2019s just a few lines away. To our advertisers, we also need you to continue our mission of making gentlemen of all men.<\/p>\n\n\n\n

Once again, a huge thank you for reading Gentologie, and please feel free to share our various articles.<\/p>\n","protected":false},"excerpt":{"rendered":"

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