{"id":55840,"date":"2024-10-22T12:17:20","date_gmt":"2024-10-22T16:17:20","guid":{"rendered":"https:\/\/gentologie.com\/?p=55840"},"modified":"2025-09-24T09:12:27","modified_gmt":"2025-09-24T13:12:27","slug":"eton-presents-the-perfect-shirt-for-you","status":"publish","type":"post","link":"https:\/\/gentologie.com\/en\/style\/eton-presents-the-perfect-shirt-for-you\/","title":{"rendered":"ETON Presents The Perfect Shirt for\u00a0You"},"content":{"rendered":"\n

ETON has just launched a brand-new campaign to showcase its customization service for its famous luxury shirts. We thought it would be a good idea to take a look at this highly sought-after innovation from the Swedish company to enhance our article on clothing customization<\/a> as ETON presents the perfect shirt for you.<\/p>\n\n\n\n

ETON and Michelin-starred chef Bj\u00f6rn Frantz\u00e9n: Harmony in style and customization<\/h2>\n\n\n
\n
\"Michelin-starred
Michelin-starred chef Bj\u00f6rn Frantz\u00e9n in his cellar wearing a made-to-measure shirt by Swedish company ETON
Photo: ETON<\/figcaption><\/figure>\n<\/div>\n\n\n

United by their passion for taste and craftsmanship, the Swedish brand and Michelin-starred chef Bj\u00f6rn Frantz\u00e9n<\/a> celebrate individuality through the custom-made shirt. The campaign presents the chef\u2019s interpretation of the perfect white shirt and reveals the vision behind it.<\/p>\n\n\n

\n
\"Michelin-starred
Michelin-starred chef Bj\u00f6rn Frantz\u00e9n at one of his restaurants
Photo: ETON<\/figcaption><\/figure>\n<\/div>\n\n\n

With six total Michelin stars, Mr. Frantz\u00e9n is living proof of what it means to perfect his craft. For its part, ETON has carved out a place for itself as one of the world\u2019s leading manufacturers of luxury shirts. Today, the two worlds come together to strive for the perfect custom-made shirt\u2014a campaign displaying the power of individual taste and style.<\/p>\n\n\n

\n
\"Michelin-starred
Michelin-starred chef Bj\u00f6rn Frantz\u00e9n and one of his dishes
Photo: ETON<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cIn every dish, I infuse a piece of my personality\u2014a story that unfolds on the plate. Similarly, Eton breathes life into fabrics, creating custom-made shirts that tell a unique tale with every stitch,\u201d says Bj\u00f6rn Frantz\u00e9n.<\/p>\n\n\n\n

ETON Presents The Perfect Shirt for You in detail<\/h2>\n\n\n
\n
\"The
The different measurements for the perfect shirt of the Michelin-starred chef Bj\u00f6rn Frantz\u00e9n
Photo: ETON<\/figcaption><\/figure>\n<\/div>\n\n\n

ETON\u2019s custom-made service offers a wide range of options, including personalized sizing of the body and sleeves, collars (no fewer than 15 to choose from), cuffs, and even monogramming. This service provides a unique experience, enabling individuals to create shirts that match their personal style and preferences.<\/p>\n\n\n

\n
\"Shirt
Shirt fitting by Michelin-starred chef Bj\u00f6rn Frantz\u00e9n
Photo: ETON<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cFor us, creating the perfect custom-made shirt means being able to choose details and fabrics of world-class quality\u2014just as ingredients are crucial in creating a world-class culinary experience. We collaborated with Bj\u00f6rn Frantz\u00e9n to explore these similarities in a concept of perfection, both in style and taste,\u201d adds Janelle Hallberg, Brand Communications Director at Eton.<\/p>\n\n\n

\n
\"The
The initials on the wrist are one of several customization options.
Photo: ETON<\/figcaption><\/figure>\n<\/div>\n\n\n

Interview with Mr. Olof Enckell, Director of Assortments at ETON<\/h2>\n\n\n
\n
\"Mr.
Mr. Olof Enckell, Director of Assortments at ETON
Photo: ETON<\/figcaption><\/figure>\n<\/div>\n\n\n

To find out a little more about how ETON shirts can be customized, I had the chance to put a few questions to the man in charge of assortments at ETON, Mr. Olof Enckell.<\/p>\n\n\n\n

What does ETON\u2019s custom-made service involve? <\/span><\/b><\/p>\n\n\n\n

\u201cThe service starts with selecting a fabric from our curated range, including some exclusives only available for custom orders. Customers can then choose their preferred shirt details, like the collar, cuffs, and button types. A personalized monogram is also an option for that added touch. The final step is choosing the shirt fit and making measurement adjustments so that the result is flawless. The result is a unique shirt that fits as if it were made just for you\u2014because it was,\u201d says Mr. Enckell.<\/p>\n\n\n\n

What are the elements that differentiate a personalized shirt from those we see in stores? <\/span><\/b><\/p>\n\n\n\n

\u201cWhat sets our custom-made shirts apart from the regular shirts on our shelves is the selection of fabrics and the unique detailing options available. Customers can use the tool in many different ways, adjusting the fit and measurements, making it uniquely theirs,\u201d adds the Director of Assortments.<\/p>\n\n\n\n

The timeline and options<\/h3>\n\n\n\n

Custom-made products usually take several weeks to complete. How does ETON\u2019s customization of this perfect shirt service compare with the competition?<\/b><\/p>\n\n\n

\n
\"The
The perfect shirt for Michelin-starred chef Bj\u00f6rn Frantz\u00e9n by ETON
Photo: ETON<\/figcaption><\/figure>\n<\/div>\n\n\n

Our delivery timeline is 15\u201320 business days, a schedule that makes sense logistically for our customers and Eton. We understand customers\u2019 needs for timely products, and we\u2019ve factored this in to meet their expectations for promptness without compromising on quality,\u201d emphasizes Mr. Enckell.<\/p>\n\n\n\n

What about the most popular options? <\/span><\/b><\/p>\n\n\n\n

\u201cOur customers often opt for personalized fit adjustments on classic styles like our White Signature Twill for the perfect fit. With our extensive design options, we\u2019ve seen a diverse array of styles that reflect each individual\u2019s unique needs and tastes. Many select our custom-made service to create memorable shirts for special occasions, like weddings, often incorporating a monogram with a special date as a keepsake. On the other hand, professionals often order multiple custom-made shirts in one order, in classic business colours, adding their initials to the cuffs as a distinctive detail for everyday attire,\u201d says the gentleman who began his career at ETON as a content manager.<\/p>\n\n\n\n

ETON presents the perfect shirt unique features<\/h3>\n\n\n\n

What are ETON\u2019s unique features that makes it the perfect shirt? <\/span><\/b><\/p>\n\n\n\n

\u201cEton distinguishes itself with an exceptional range of fabrics, embracing both perennial and contemporary designs, each embodying our hallmark of superior quality. Each shirt is a nod to our heritage as shirtmakers since 1928. Beyond the craftsmanship of the shirts themselves, we pride ourselves on offering a seamless custom-made service, along with other personalized services such as Signature Club, where members have exclusive benefits and outstanding customer support. In our commitment to sustainability, we carefully select organic cotton and obtain third-party certifications to ensure our practices meet high standards. It\u2019s this meticulous attention to detail, both in our products and our services, that sets an Eton shirt apart,\u201d ends Mr. Enckell.<\/p>\n\n\n\n

Jean-Michel Bonin from Clusier<\/a> adds this advice about shirts: \u201cIf you\u2019re a watch enthusiast and often wear suits, it\u2019s advisable to opt for a shirt with a larger opening at the wrist for a perfect, refined style.\u201d<\/p>\n\n\n\n

Note that the customization service is offered in certain boutiques such as Clusier. You can also take advantage of this service by visiting the Swedish shirtmaker website<\/a>. <\/span><\/p>\n\n\n\n

This articles was originally publish in Gentologie Magazine Issue 13, you can subscribe to Gentologie her<\/a>e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Discover ETON\u2019s new customization service that presents the perfect shirt for you.<\/p>\n","protected":false},"author":2,"featured_media":55844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/f8fa0cd9-384d-4da5-ac33-6dba082ff809"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9521,11508,10694,1621],"tags":[7052,10695,8168,9152],"coauthors":[5548],"class_list":["post-55840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clothing","category-magazine-gentologie-no-13","category-shirts","category-style","tag-clusier","tag-customization","tag-eton","tag-made-to-mesure"],"apple_news_notices":[],"yoast_head":"\nETON 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