{"id":55912,"date":"2024-10-28T16:25:51","date_gmt":"2024-10-28T20:25:51","guid":{"rendered":"https:\/\/gentologie.com\/?p=55912"},"modified":"2026-03-06T12:29:14","modified_gmt":"2026-03-06T17:29:14","slug":"300-year-anniversary-of-remy-martin","status":"publish","type":"post","link":"https:\/\/gentologie.com\/en\/fine-dining\/300-year-anniversary-of-remy-martin\/","title":{"rendered":"300 year anniversary of R\u00e9my Martin: Focusing on the future"},"content":{"rendered":"\n

During his time in Toronto for the 300 year anniversary of R\u00e9my Martin event, I had the chance to speak with Florian H\u00e9riard Dubreuil, former ambassador for the Maison R\u00e9my Martin and currently Territory Manager in the Latin America and Caribbean team at R\u00e9my Cointreau (the group is also composed of Bruichladdich, Octomore, The Botanist<\/a> and Louis XIII<\/a> to name a few) . H\u00e9riard Dubreuil is part of the fourth generation of the R\u00e9my Martin family, descending from Andr\u00e9 Renaud, who partnered with Paul-\u00c9mile R\u00e9my-Martin II in 1910 and took over as president of the group 14 years later.<\/p>\n\n\n\n

R\u00e9my Martin in 2024<\/h2>\n\n\n
\n
\"Florian
Florian H\u00e9riard Dubreuil
Territory Manager in the Latin America and Caribbean team at R\u00e9my Cointreau
Photo: R\u00e9my Cointreau<\/figcaption><\/figure>\n<\/div>\n\n\n

As recent years and inflation have taken their toll on most industries, I wanted to know how R\u00e9my Martin was faring in 2024. \u201cAfter three years of strong growth, 2024\/2025 is looking to be a year of transition\/consolidation; we\u2019re celebrating our 300th anniversary. It\u2019s a huge year that we\u2019ve all been eagerly awaiting. The company has been talking about this milestone for at least 50\u202fyears. It\u2019s an important year for us, and we\u2019re very excited, coming off record years. It\u2019s truly an exhilarating time for the group,\u201d the descendant of the cognac giant explains.<\/p>\n\n\n\n

The various celebrations of the 300 year anniversary of R\u00e9my Martin<\/h2>\n\n\n
\n
\"The
The historic house and headquarter of R\u00e9my Martin in Cognac, France
Photo: R\u00e9my Martin<\/figcaption><\/figure>\n<\/div>\n\n\n

Accordingly, Mr. H\u00e9riard Dubreuil points out that many things are already underway to celebrate this milestone. Notably, the headquarters in Cognac reopened to the public at the the end of May. This historic site is now set to welcome clients and host events. \u201cIt\u2019s a significant place; it\u2019s R\u00e9my Martin\u2019s historic headquarters. We moved our offices outside the city five years ago, then underwent 3 years of renovation and now we\u2019re thrilled to showcase our history, what we\u2019re doing today, and our innovations. I haven\u2019t had the chance to see the finished product yet, as I\u2019ve been based in North America for overthree years, but I\u2019m looking forward to visiting in June,\u201d adds H\u00e9riard Dubreuil, who resides in Miami, where R\u00e9my Cointreau Latin America and Caribbean headquarters are located.<\/p>\n\n\n

\n
\"Baptiste
Baptiste Loiseau, Cellar Master at R\u00e9my Martin
Photo: R\u00e9my Martin<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cIn the markets, we\u2019ve launched a R\u00e9my Martin 300th Anniversary Blend, and Canada will receive about 60 bottles out of the 6,724 produced for this limited edition. To create this nectar, we used our major blends, what we call the Perpetual Reserve, a special creative process where each cellar Master sets aside part of their Anniversary Coupe for the next generation. We used part of this Reserve which was based on the 290th anniversary one, that was made from the 275th one, which was itself created on the reserve used from the 250th, and our current Cellar Master, Baptiste Loiseau, drew from it and combined it with new eaux-de-vie to create this collector\u2019s edition. For this grand celebration, we also created a limited edition packaging featuring the centaur\u2019s javelin and additional stripes on our classic range\u2014VSOP, 1738, and XO. As for events, we\u2019ve had activations in the U.S. in January, in China in February, in Canada in April, in Mexico in June, and several other cities are in our sights until the end of the year. These are wonderful opportunities to look back on the years that have passed but also to look forward to many exciting projects,\u201d details the manager.<\/p>\n\n\n\n

Given this forward-looking approach, I wanted to know what motivated the company to undertake these changes within the group. \u201cWe are in a perpetual quest for excellence. We always strive to do our best, which continually requires self-assessment. We can\u2019t rest on 300 good years and assume the future will take care of itself. We must innovate because markets and customers evolve. We work with nature, and each year, seasons differ, climates vary, so it\u2019s important to adapt. Then, through our blends, we aim to consistently recreate the aromas and consistency of our products, like the VSOP or XO, to ensure they remain the same year after year. It\u2019s a daily task,\u201d H\u00e9riard Dubreuil explains.<\/p>\n\n\n

\n
\"The
The Francis Cellar in its early days
Photo: R\u00e9my Martin<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"The
The Francis Cellar in 2024
Photo: R\u00e9my Martin<\/figcaption><\/figure>\n<\/div>\n\n\n

The 300 Year <\/b>Anniversary Coupe <\/span><\/b><\/h3>\n\n\n
\n
\"La
La Coupe 300 year anniversary
Photo: R\u00e9my Martin<\/figcaption><\/figure>\n<\/div>\n\n\n

He further elaborates on what the 300th<\/sup> Anniversary Blend represents. \u201cThis cognac is an excellent example of marrying the old with the new. In the past, we had limited editions named Carte Blanche by our Cellar Master, Baptiste Loiseau, where he selected eaux-de-vie that paid homage to the past with a fresh perspective. We also launched Tercet, a new product in our permanent range, available in some Canadian provinces. It\u2019s a very different profile from the House\u2019s cognacs, positioned between 1738 and XO, yet distinctly different from both. It embodies the taste and vision of our Cellar Master. We\u2019re talking notes of freshness, lychee, and passion fruit\u2014both exotic and elegant. Featuring a simple and refined bottle, this product is also higher in alcohol at 42%, while the range is usually at 40%. It was launched just over four years ago,\u201d the manager notes.<\/p>\n\n\n\n

Additionally, the company launched a bottle generated by AI technology, featuring a melodic description of R\u00e9my Martin 1738 Accord Royal\u2019s taste by R\u2019n\u2019B artist Usher. The 25 bottles sold out in seconds as non-fungible tokens (NFTs) on BlockBar. With this success, H\u00e9riard Dubreuil confirms that the company is open to exploring these avenues in the future. He adds another point on R\u00e9my Martin\u2019s innovation: team members always seek to improve their environmental and societal impacts. Gradually, they aim to reduce the amount of packaging materials. There\u2019s no longer a box for the VSOP, and the metal box for 1738 is being phased out, reserved only for high-end and limited editions. The company also uses as little glass as possible to create lighter bottles. This impact reduction is truly a driving force for the House and the entire R\u00e9my Cointreau Group.<\/p>\n\n\n\n

As the brand celebrates its tricentennial, balancing innovation with preserving its commercial and familial heritage can be challenging. H\u00e9riard Dubreuil tells us that he is the fourth grandson of Andr\u00e9 Renaud, who partnered with the fifth generation R\u00e9my Martin descendant, Paul-\u00c9mile R\u00e9my Martin II. His family developed the House and joined forces with the Cointreau family in 1990 to form the R\u00e9my Cointreau Group.<\/p>\n\n\n\n

\u201cWhat\u2019s interesting is knowing our history well to stay aligned with what\u2019s been done. It\u2019s an endless quest, if I may say so. We strive for perfection and always come close. It\u2019s an ideal that propels us forward, encouraging us to do our best and try new things like those mentioned earlier. Reproducing exactly the same products as in the past, with different eaux-de-vie from distinct vintages, represents an infinite quest,\u201d the R\u00e9my Martin descendant specifies.<\/p>\n\n\n\n

300 year anniversary of R\u00e9my Martin: Innovating Without Forgetting Legacy<\/b><\/h2>\n\n\n
\n
\"The
The Andr\u00e9 Heriard Dubreuil Cellar at R\u00e9my Martin
Photo: R\u00e9my Martin<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cLooking 20, 30, or 50 years into the future in the Cognac region, it may be warmer, drier, and we will need to adapt by adjusting the vine size to leave more foliage, reducing grape exposure to the sun. We\u2019re also experimenting with new grape varieties to see if they mature later, but this is long-term work. We must make wine, distill it, age it, and see the results, spanning over a decade at least. We do this for the House, but also for the region and appellation, sharing our findings to continue producing cognac.<\/p>\n\n\n\n

I must add that R\u00e9my Martin isn\u2019t just our story; it\u2019s also the story of 800 other families we work with. It\u2019s like a private cooperative where these partners are truly part of our journey. This cooperative, the Alliance Fine Champagne, has existed for almost 60 years, representing best of the Petite and Grande Champagne, the two most prestigious crus of Cognac with a very innovative idea back then but still relevant today: in order to succeed we have to succeed together,\u201d H\u00e9riard Dubreuil completes.<\/p>\n\n\n

\n
\"The
The Old and the New Coupe
Photo: R\u00e9my Martin<\/figcaption><\/figure>\n<\/div>\n\n\n

Finally, I asked our guest to reveal his favourite product and the one he recommends to enthusiasts. \u201cIf you have the chance to taste the 300th<\/sup> Anniversary Blend, which I recently did, it\u2019s a delight. It\u2019s an elegant and complex cognac crafted for great spirit lovers. Otherwise, there\u2019s the XO, which will surely please with its complex blend. It\u2019s rich and should be savoured slowly, it\u2019s more traditional and aptly represents the House. I recommend it after a meal, in the evening, or even as an aperitif with aged Parmesan\u2014it\u2019s a fascinating pairing. Whether enjoyed neat or on the rocks, the XO will add a festive touch to your summer,\u201d concludes the R\u00e9my Martin founder\u2019s descendant.<\/p>\n\n\n\n

Thank you Florian, and happy 300 year anniversary!<\/p>\n\n\n\n

Visit the website to learn more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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