{"id":62560,"date":"2025-11-29T12:38:54","date_gmt":"2025-11-29T17:38:54","guid":{"rendered":"https:\/\/gentologie.com\/?p=62560"},"modified":"2026-01-27T16:57:54","modified_gmt":"2026-01-27T21:57:54","slug":"souk-20","status":"publish","type":"post","link":"https:\/\/gentologie.com\/en\/art-of-living\/souk-20\/","title":{"rendered":"SOUK 20: The Rebirth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SOUK is back, and this 20th edition marks a true rebirth. Until 30 November 2025, the famous artisan market will be held at the brand new Haleco space in Old Montr\u00e9al. After a hiatus and a period of reflection, the event is back as SOUK&nbsp;20 in full force with a completely revamped edition, featuring favourites from years past alongside a host of new discoveries. The atmosphere evokes both a return to its roots and a projection into the future of Montr\u00e9al design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transforming Montr\u00e9al design since 2003<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/Lamp-Marc-Olivier-Desjardins.jpg\" alt=\"A magnificent lamp by Marc-Olivier Desjardins at SOUK 20\" class=\"wp-image-62564\" srcset=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/Lamp-Marc-Olivier-Desjardins.jpg 600w, https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/Lamp-Marc-Olivier-Desjardins-200x300.jpg 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">A magnificent lamp by Marc-Olivier Desjardins\nPhoto: Normand Boulanger | Gentologie<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Since its inception in 2003, SOUK has evolved far beyond the concept of a seasonal market. It has become a living archive of design and craft culture in Montr\u00e9al. Over the years, it has travelled from iconic locations\u2014from the SAT to Espace RCA, then to Place Ville-Marie\u2014to adapt to the times and generations of creators who bring it to life. SOUK is constantly moving, transforming and redefining itself. Today, it embodies a true convergence point for creativity, craftsmanship, personal stories and the community that supports them. It is a place where design as narrative becomes design as experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Allo-Simonne-Chocolate-Whisky.jpg\" alt=\"Chocolate whisky by Allo Simonne at SOUk 20\" class=\"wp-image-62566\" srcset=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Allo-Simonne-Chocolate-Whisky.jpg 600w, https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Allo-Simonne-Chocolate-Whisky-200x133.jpg 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Chocolate whisky by Allo Simonne\nPhoto: Normand Boulanger | Gentologie<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This comeback comes at a pivotal moment: just before the holiday season and right in the middle of Black Friday and Cyber Monday. In a context where fast consumption dominates, SOUK offers an essential counterbalance. Here, the pace feels different. You can take the time to meet the artisans, talk to them, and understand their creative process. You can sit down, have a drink, taste, decant, and soak up the atmosphere. It\u2019s a reminder that shopping can be a human, sensory and cultural experience\u2014far from the impulsive buying dictated by algorithms. Each creation tells a story, each object has a soul, and each encounter becomes a discovery.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/Sel-Saint-Laurent-Hand-harvested-sea-salt.jpg\" alt=\"The delicious Sel Saint-Laurent\" class=\"wp-image-62565\" srcset=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/Sel-Saint-Laurent-Hand-harvested-sea-salt.jpg 600w, https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/Sel-Saint-Laurent-Hand-harvested-sea-salt-200x300.jpg 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">The delicious Sel Saint-Laurent\nPhoto: Normand Boulanger | Gentologie<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cThe SOUK has become a living community where every designer\u2019s story contributes to a collective legacy. This film that we made captures not just memories but the deep human connections and creative spirit that continue to shape Montr\u00e9al\u2019s design future.\u201d \u2013 Azamit, Founder &amp; Creative<br>Director<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/Tableware-Roxane-Charest-Atelier.jpg\" alt=\"A set of serving plates by Roxane Charest Atelier at SOUK 20\" class=\"wp-image-62571\" srcset=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/Tableware-Roxane-Charest-Atelier.jpg 600w, https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/Tableware-Roxane-Charest-Atelier-200x300.jpg 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">A set of serving plates by Roxane Charest Atelier\nPhoto: Normand Boulanger | Gentologie<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This sense of creative legacy is at the heart of the SOUK&nbsp;20 experience. In this unique space, the history of Montr\u00e9al design is being written live, through works, materials, voices and collaborations. Visitors will discover a wide variety of disciplines: gastronomy, jewellery, stationery, clothing, utilitarian objects, furniture, lifestyle, and experimental design. It\u2019s a microcosm of creative Montr\u00e9al, brought together under one roof for six days of exploration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The SOUK 20 participants:<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Celeste-Maple-Syrup-Nos-Cabanes.jpg\" alt=\"The limited edition of C\u00e9leste by Nos Cabanes at SOUK 20\" class=\"wp-image-62567\" srcset=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Celeste-Maple-Syrup-Nos-Cabanes.jpg 600w, https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Celeste-Maple-Syrup-Nos-Cabanes-200x300.jpg 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">The limited edition of C\u00e9leste by Nos Cabanes\nPhoto: Normand Boulanger | Gentologie<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Our favourites to discover among this diverse selection include Nos Cabanes (f<a href=\"https:\/\/gentologie.com\/balados-episodes\/en-premiere-classe\/en-premiere-classe-episode-7\/\" target=\"_blank\" rel=\"noreferrer noopener\">eatured in our french podcast \u201cEn premi\u00e8re classe\u201d<\/a>), Allo Simonne, Sel Saint-Laurent, Paperole, Les \u00c9ditions du\u00a0Passage (which published chef Normand Laprise\u2019s famous book Toqu\u00e9!), Roxane Charest Atelier, and Milo &amp; Dexter. Alongside them, a multitude of other creators, both young and established, make up this rich and deeply inspiring edition.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li>&amp;OR Collective<\/li>\n\n\n\n<li>A Deumain<\/li>\n\n\n\n<li>Allo Simonne<\/li>\n\n\n\n<li>Appareil Atelier<\/li>\n\n\n\n<li>Apprenti<\/li>\n\n\n\n<li>Atelier Gabrielle Desmarais<\/li>\n\n\n\n<li>Atelier Hotel Motel<\/li>\n\n\n\n<li>Atelier Igor Zigor<\/li>\n\n\n\n<li>Atelier Mzo<\/li>\n\n\n\n<li>Atelier Pellerin<\/li>\n\n\n\n<li>Atelier Mzo<\/li>\n\n\n\n<li>Atelier Pellerin<\/li>\n\n\n\n<li>Atelier Retailles x Keven Lee<\/li>\n\n\n\n<li>Bibelot<\/li>\n\n\n\n<li>Bri Foster Dolls<\/li>\n\n\n\n<li>Camillette Bijoux<\/li>\n\n\n\n<li>Comme Des G\u00e9ants<\/li>\n\n\n\n<li>Derep<\/li>\n\n\n\n<li>essai<\/li>\n\n\n\n<li>Esser Studio<\/li>\n\n\n\n<li>Fouducochon<\/li>\n\n\n\n<li>Fusion f.<\/li>\n\n\n\n<li>Gabriel Page<\/li>\n\n\n\n<li>HarryWXYZ<\/li>\n\n\n\n<li>Heirloom Hats<\/li>\n\n\n\n<li>Hyperbole<\/li>\n\n\n\n<li>Idyl Pots<\/li>\n\n\n\n<li>In\u0101t.<\/li>\n\n\n\n<li>L.L.Y. Atelier<\/li>\n\n\n\n<li>La Soci\u00e9t\u00e9 des Plantes<\/li>\n\n\n\n<li>Le Chatelier<\/li>\n\n\n\n<li>L\u00e9a &amp; Nicolas<\/li>\n\n\n\n<li>Lemyre<\/li>\n\n\n\n<li>Les \u00c9ditions du Passage<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li>Ligne<\/li>\n\n\n\n<li>Logan Petit Lot<\/li>\n\n\n\n<li>Maison Joakim<\/li>\n\n\n\n<li>Marc-Olivier Desjardins<\/li>\n\n\n\n<li>Mark Krebs<\/li>\n\n\n\n<li>Matt Collective<\/li>\n\n\n\n<li>Mdt Mobilier<\/li>\n\n\n\n<li>Milo &amp; Dexter<\/li>\n\n\n\n<li>Montreal Beergarden<\/li>\n\n\n\n<li>Mylady.Milady<\/li>\n\n\n\n<li>Nina Janvier<\/li>\n\n\n\n<li>Nos Cabanes<\/li>\n\n\n\n<li>Ora-C<\/li>\n\n\n\n<li>Palette de bine<\/li>\n\n\n\n<li>Palo<\/li>\n\n\n\n<li>Paperole<\/li>\n\n\n\n<li>Parva Fabrica<\/li>\n\n\n\n<li>Pas Mon Style<\/li>\n\n\n\n<li>Qantu<\/li>\n\n\n\n<li>Roxane Charest Atelier<\/li>\n\n\n\n<li>Sabi<\/li>\n\n\n\n<li>Sam Later<\/li>\n\n\n\n<li>Sarahbijoux<\/li>\n\n\n\n<li>Sauv\u00e9 Morissette<\/li>\n\n\n\n<li>Sel Saint Laurent<\/li>\n\n\n\n<li>Studio Officiel<\/li>\n\n\n\n<li>The Foodie Family<\/li>\n\n\n\n<li>Trema Objects<\/li>\n\n\n\n<li>Verre d&#8217;Onge<\/li>\n\n\n\n<li>Vivi Lamarre<\/li>\n\n\n\n<li>Wearshop<\/li>\n\n\n\n<li>YYY Ceramic<\/li>\n\n\n\n<li>Zap\/studio<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Practical information:<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Sweater-Milo-Dexter.jpg\" alt=\"Milo &amp; Dexter's gorgeous sweaters at SOUK 20\" class=\"wp-image-62570\" srcset=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Sweater-Milo-Dexter.jpg 600w, https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Sweater-Milo-Dexter-200x300.jpg 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Milo &#038; Dexter&#8217;s gorgeous sweaters\nPhoto: Normand Boulanger | Gentologie<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">SOUK&nbsp;20 will be held from 25 to 30 November 2025 at Espace Haleco, located at 997 Rue de la&nbsp;Commune Ouest in Old Montr\u00e9al, with an entrance at the corner of Rue Nazareth and Rue Commune Ouest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SOUK&nbsp;20 schedule<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tuesday, November\u00a025\u201412\u00a0p.m. to 7\u00a0p.m. (media and opening reception)<br>Wednesday, November\u00a026\u201410\u00a0a.m. to 9\u00a0p.m.<br>Thursday, November\u00a027\u201410\u00a0a.m. to 9\u00a0p.m.<br>Friday, November\u00a028\u201410\u00a0a.m. to 9\u00a0p.m.<br>Saturday, November\u00a029\u201410\u00a0a.m. to 7\u00a0p.m.<br>Sunday, November\u00a030\u201410\u00a0a.m. to 7\u00a0p.m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOUK&nbsp;20 is not just an event to visit: it is a space to experience. A place for encounters, discoveries, conversations and sharing. An invitation to slow down and better appreciate what is being created here in Montr\u00e9al, and to appreciate the value of handmade items and thoughtful design. It is as much a cultural experience as it is a shopping opportunity, a celebration of local talent and a concrete way to support the artisans who shape the city\u2019s creative identity. A renaissance, yes\u2014but also a continuation. That of a movement which, with each edition, continues to shape the future of Montr\u00e9al design.<\/p>\n\n\n\n<div class=\"product-callout\">\n    <img decoding=\"async\" src=\"https:\/\/gentologie.com\/wp-content\/uploads\/2025\/11\/SOUK-20-Cover-SN.jpg\" alt=\"SOUK 20\">\n    <h2>Discover the SOUK 20<\/h2>\n    <a href=\"https:\/\/soukmtl.com\" target=\"_blank\" rel=\"noopener noreferrer\">LEARN MORE<\/a>\n<\/div>\n\n<style>\n.product-callout {\n    display: flex !important;\n    flex-direction: row !important;\n    align-items: center !important;\n    gap: 20px !important;\n    padding: 20px !important;\n    margin: 20px 0 !important;\n    border-top: 2px solid #004d28 !important;\n    border-bottom: 2px solid #004d28 !important;\n    border-left: none !important;\n    border-right: none !important;\n    border-radius: 0 !important;\n}\n\n.product-callout img {\n    width: 100px !important;\n    height: auto !important;\n    flex-shrink: 0 !important;\n    margin: 0 !important;\n    display: block !important;\n}\n\n.product-callout h2 {\n    flex: 1 !important;\n    margin: 0 !important;\n    font-size: 1em !important;\n    font-weight: 800 !important;\n    color: #004d28 !important;\n    display: block !important;\n}\n\n.product-callout a {\n    display: inline-block !important;\n    padding: 10px 20px !important;\n    background-color: #004d28 !important;\n    color: #fff5e6 !important;\n    text-decoration: none !important;\n    border-radius: 4px !important;\n    transition: background-color 0.3s !important;\n    text-transform: uppercase !important;\n    font-size: 1em !important;\n    white-space: nowrap !important;\n    flex-shrink: 0 !important;\n    margin: 0 !important;\n    font-weight: bold;\n}\n\n.product-callout a:hover {\n    background-color: #006837 !important;\n}\n\n@media (max-width: 768px) {\n    .product-callout {\n        flex-direction: column !important;\n        text-align: center !important;\n    }\n    .product-callout img {\n        width: 100px !important;\n    }\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>SOUK is back, and this 20th edition marks a true rebirth. Until 30 November 2025, the famous artisan market will be held at the brand new Haleco space in Old Montr\u00e9al. After a hiatus and a period of reflection, the event is back as SOUK&nbsp;20 in full force with a completely revamped edition, featuring favourites [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":62569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1527,3733,10947],"tags":[11396,2168,11104,11404,10929],"coauthors":[5548],"class_list":["post-62560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-of-living","category-design","category-household","tag-allo-simonne","tag-chocolate","tag-design-dinterieur","tag-nos-cabanes"],"apple_news_notices":[],"yoast_head":"<!-- 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