Stella Artois Buy A Lady A Drink Initiative to end global water crisis
Here is a great initiative that invites you to make a difference and be a generation that will end the global water crisis. How? By purchasing one of three limited edition glasses to help provide drinking water for five years to a person from a developing country with the Stella Artois Buy A Lady A Drink Initiative. Is not that simple?
In collaboration with Water.org, an organization co-founded by Matt Damon and Gary White, the Stella Artois Buy A Lady A Drink campaign was launched recently to raise awareness of the global water crisis in developing countries. development. This social marketing campaign is part of a multi-year international partnership to provide sustainable, long-term access to safe drinking water for 3.5 million people by 2020.
“Stella Artois is proud to partner with a true leader in development of long-term solutions to the global water crisis,” said Todd Allen, vice president, marketing for Labatt Breweries. “The addition of Canada to this global initiative is an incredible opportunity for consumers to mobilize, create a movement for change and be a part of the generation that ends the global water crisis.”
One in 10 people in the developing world lack access to safe water. Every day, women around the world spend a combined 200 million hours collecting clean water for their families.
“I have four daughters and it is tough to imagine them having to walk for hours every day to get clean water, as so many women around the world do,” said Matt Damon, co-founder of Water.org. “We want to put an end to these journeys. Through our partnership with Stella Artois, we’re inviting consumers around the world to help us do this.”
Stella Artois Buy A Lady A Drink: Exclusive Chalices to buy now!
Canadians can help support the initiative by purchasing one of three Limited-Edition Chalices featuring unique designs by three influential artists – Lisa Mam from Cambodia, Fernando Chamerelli from Brazil and Eria Nsubuga from Uganda. Each design reflects the artist’s experience and artistic interpretation of the global water crisis in their country and represents one of the countries where Water.org provides support. The exclusive Stella Artois Chalices will be available for purchase at LCBO stores in Ontario and online nationally by visiting the website Buy A Lady A Drink by Stella Artois.
“It is unnecessary and unacceptable that every 90 seconds a child dies from a water-related disease,” said Gary White, CEO and co-founder of Water.org. “We need partners and committed resources – both human and capital – to help end the global water crisis.”
ince the global introduction of the “Buy a Lady a Drink” campaign two years ago, Stella Artois has helped Water.org provide more than 800,000 people in the developing world with access to five years of clean water, through the sale of more than 225,000 Limited-Edition Chalices and by directly donating more than $3 million to Water.org. This year, the reach and scale of the campaign will be greatly expanded through the increased investments and addition of new countries participating in the program, including Canada as well as Brazil, Chile, and Uruguay).