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KRUG Week 2024: KRUG x Flower in Canada from September 13 to 22

KRUG Week 2024 - Krug x Flower

KRUG Week 2024 will take place at both KRUG Amabassades, under the theme KRUG x Flower. The latter being this year’s Unique Ingredient. A few weeks ago, I had the chance to taste the Bouchée and the 171st edition of KRUG Grande Cuvée during a presentation at Montréal’s Jatoba with chef Olivier Vigneault. KRUG Week will take place at Jatoba in Montréal from September 17 to 21, and at chef Gus Stieffenhofer-Brand’s Published on Main in Vancouver from September 13 to 22, 2024.

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Presentation of the KRUG Week

A glass of KRUG to celebrate KRUG Week 2024

A glass of KRUG to celebrate KRUG Week 2024
Photo : Normand Boulanger | Gentologie

KRUG Week is an annual event highlighting the KRUG Unique Ingredient. Menus are created to match the various KRUG vintages on offer at KRUG Ambassades around the world.

Unique Ingrédient 2024: Flower

KRUG Week 2024 at Published on Main in Vancouver

KRUG Week 2024 at Published on Main in Vancouver
Photo: Patrick Hinton

While the first thing we notice when we look at a flower is its colour, for chefs it’s often a challenge to work with this product, whose range of aromas and tastes can radically influence a dish. It’s important to find the right balance to find the perfect match with the various champagne from the Maison KRUG.

Gentologie publisher and Editor-in-Chief Normand Boulanger at the launch of KRUG Week at Jatoba in Montréal

Gentologie publisher and Editor-in-Chief Normand Boulanger at the launch of KRUG Week at Jatoba in Montréal
Photo: Patricia Brochu for KRUG

Beyond their colours, flowers open the way to culinary innovation: served fresh or cooked, they can also be infused and even transformed into salts. From the iodized flavour of borage to the delicious bitterness of dandelion, from the pretty nasturtium to the lemony aroma of elderberry, flowers offer a whole range of delights for the senses, if you know how to appreciate them.

Their recipes from the various chefs taking part in the week are collected in the collaborative cookbook All for One and One Flor-All! The cookbook is available from selected KRUG Ambassades and retailers.

KRUG Week 2024: KRUG x Flower at Montréal’s Jatoba

Olivier Vigneault, chef/owner of Jatoba, the KRUG Ambassade in Montréal

Olivier Vigneault, chef/owner of Jatoba, the KRUG Ambassade in Montréal
Photo: Normand Boulanger | Gentologie

For KRUG Week, which runs from Tuesday 17 to Saturday 21 September 2024, Chef Olivier Vigneault of the KRUG Embassy in Montréal has concocted a menu inspired by flowers, which will go perfectly with a glass of KRUG Grande Cuvée 171st Edition. You can also choose to have just the bite to eat with a glass, which will also be quite an experience.

Champagne and food pairings

Chef Olivier Vigneault of Jatoba preparing the featured Bouchée of KRUG Week 2024

Chef Olivier Vigneault of Jatoba preparing the featured Bouchée of KRUG Week 2024
Photo : Normand Boulanger | Gentologie

Bouchée KRUG — 136 $ (champagne included) 

  • Kampachi tartare with ginger flower, purple oxalis mayonnaise, diced cucumber, and avocado with chrysanthemum flower

Choice of Champagne 

  • 100 $ — Glass of 3 oz of KRUG Grande Cuvée Brut Champagne
  • 136 $ — Glass of KRUG Grande Cuvée Brut Champagne 3 oz with Bouchée
  • 375 $ — Bottle de 375 ml of KRUG Grande Cuvée Brut
  • 750 $ — Bottle de 750 ml of KRUG Grande Cuvée Brut

Menu for two people – available only with the purchase of a KRUG champagne bottle  — 388 $ (champagne not included) 

Jatoba chef Olivier Vigneault in preparation for the presentation of his bouchée

Jatoba chef Olivier Vigneault in preparation for the presentation of his bouchée
Photo: Patricia Brochu for KRUG

Bouchées 

Kampachi tartar with ginger flower, purple oxalis mayonnaise, diced cucumber and avocado brunoise with kiku no hana and a glass of KRUG Grande Cuvée at the KRUG Week 2024 press day in Montréal.

Kampachi tartar with ginger flower, purple oxalis mayonnaise, diced cucumber and avocado brunoise with kiku no hana and a glass of KRUG Grande Cuvée at the KRUG Week 2024 press day in Montréal.
Photo: Normand Boulanger | Gentologie

  • Kampachi tartar with ginger flower, purple oxalis mayonnaise, diced cucumber and avocado brunoise with kiku no hana 
  • Mesclun with summer flower, sudachi and pomelo 
  • Red tuna sashimi rolled with radishes cucumber and shiso leaf, capucine leaves and cornflower 

Entrées 

  • Pan seared lobster and crab dumpling, marigold sweet and sour sauce 
  • Crispy Japanese fluke, calendula, and yuzu butter 

Dishes 

  • Pan seared wagyu filet, elderflower beef demi-glace with arima sansho
  • Brocolette, patty pan with butter, pickled turnip
  • Crispy rock shrimps
  • Salted sakura flower and Quebec corn ragout, baby purple shiso, rice vinegar shallots, and Antonius caviar

Pour réserver au Jatoba, c’est par ici

KRUG Week 2024: KRUG x Flower at Published on Main in Vancouver

The dish from Published on Main in Vancouver, a delicious chicken liver with spekulatius, pickled rose petals and rose for KRUG Week 2024

The dish from Published on Main in Vancouver, a delicious chicken liver with spekulatius, pickled rose petals and rose for KRUG Week 2024
Photo: Patrick Hinton

From 13 to 22 September, the team at Vancouver’s Michelin-starred restaurant will be serving KRUG Grande Cuvée 171st Edition and KRUG Rosé 27th Edition by the glass, two exceptional examples of world-class champagne that should not be missed, as we said earlier.

For this week only, the restaurant will be offering its delicious chicken liver with spekulatius (in English Speculoos, a spiced biscuit of German origin), marinated rose petals and rose, paired with Krug Rosé 27th Edition. A perfect bite to celebrate the Unique Ingredient of 2024, the flower.

As well as these incredible wines, the team is also offering their own Published kaluga caviar with freshly baked brown butter madeleines, available all week.

Please note that for KRUG Week, the restaurant is not offering a tasting menu to match KRUG, but rather a featured dish.

To reserve at Published On Main, it’s here

To find out more about KRUG champagne and its history, take a look at our article.

Please drink in moderation

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