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The Cadillac Lyriq on a pan-Canadian tour

We’ve been telling you about it for a while now, the Cadillac Lyriq will be hitting the roads in September 2022. It’s currently touring Canada and you can experience it for yourself (but you can’t drive it, though). Find out more about this magnificent vehicle. IQ: Cadillac’s electric suffix name If you’re like me, you […]

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Cadillac Lyriq: The Electric Revolution Begins

As I saw the announcement for the new Cadillac Lyriq, the 1st EV of Cadillac, which will be unveiled on August 6, I jump on the occasion to get an interview with Phil Dauchy—Global Head of Cadillac Brand Strategy, on the future of Cadillac, a brand that is switching to electric, a 12 billion dollar investment.  […]

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