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SAQ Selection De la Montagne: Building on luxury

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It is in the heart of downtown Montreal that the most inspiring SAQ branch opened on October 31st. First occupant of a prestigious urban complex that will bring together the future Four Seasons Hotel, residential spaces and exceptional businesses, the SAQ Selection De la Montagne located on the street of the very same name, in the Golden Square Mile, promises to offer an extraordinary service, to offer surprising experiences and exceptional encounters.

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The Tasting Space
Photo: Isabelle Bergeron for the SAQ

“This point of sale is a reflection of our brand The taste of sharing through personalization, tasting, discovery and advice,” said Catherine Dagenais, President and CEO of the SAQ.

SAQ Selection De la Montagne: A Signature Space dedicated to the discovery

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The Signature Space
Photo: Normand Boulanger | Gentologie

Since discovery, tasting and advice are the main focus of this new, luxurious, all-white shopping space, it is in this sense that planning has been planned. The places of exchange are so many, whether islands are in perfect agreement with the lights, counters, tasting areas and even meeting rooms and tasting. This configuration will greatly enhance the personalization of the advice which, facilitated by the Inspire card, will help the client in the best way possible. Also, to facilitate identification, the layout of the products has been revisited: We love the new disposition of wines that is by color, regardless of whether it is a popular product, more rare or prestige whose range Signature Products that now replaces Signature branches as such. It should be noted that this new point of sale is for LEED certification.

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Photo: Normand Boulanger | Gentologie

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Photo: Isabelle Bergeron for the SAQ

Opening event SAQ Selection De la Montagne

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The Fine Spirits section
Photo: Isabelle Bergeron for the SAQ

Although the branch opened on October 31, 2018, the inaugural activities will be in full swing the following weekend, November 8-9 and 10, 2018, as special wine and cocktail tastings will take place. all accompanied by bites. You will also be invited to live a unique experience, a tasting that will immerse you in the heart of the Vineyards of the Rhone Valley in virtual reality. You are also invited to take advantage of the personalized advice of the in-branch team who will guide you through this new store concept.

Address

SAQ Selection Golden Square Mile

1450 rue de la Montagne
Montreal

Discover it here!

Business hours:

Sunday from 11 am to 6 pm
Monday to Wednesday from 10 am to 6 pm
Thursday and Friday 10 am to 9 pm
Saturday from 10 am to 6 pm

* Free parking 1 hour with proof of purchase (Limited number of places)

Source: SAQ

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Mr. Van C. Quilatan from Moët & Chandon
Photo: Normand Boulanger | Gentologie

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The Inspire terminal
Photo: Isabelle Bergeron for the SAQ

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Mr. Samuel Trudeau from Bacardi
Photo: Normand Boulanger | Gentologie

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Mr. Claude Boileau, sommelier
Photo: Normand Boulanger | Gentologie

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Photo: Isabelle Bergeron for the SAQ

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The cold wines sections
Photo: Isabelle Bergeron for the SAQ

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Photo: Isabelle Bergeron for the SAQ

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The Celebration with Sparkling and Champagnes
Photo: Isabelle Bergeron for the SAQ

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President, Publisher and Editor-in-Chief of Gentologie.