Negroni Week, to celebrate the legendary Italian cocktail
Campari, Italy’s iconic red aperitif, team up with Imbibe magazine to present Negroni Week, celebrating the iconic Negroni cocktail – a perfect blend of Campari, gin and red vermouth. For seven days, hundreds of places on the planet celebrate the Negroni cocktail, which dates back more than 100 years. In 2023, The Negroni Week is celebrating its 11 years!
Donations to charities
With the modern cocktail movement continuing to grow, the annual event has grown every year. Starting with 100 participating bars in 2013, this week has grown to approximately 120 participating venues at over 12,000 venues around the world, and to date they have collectively raised almost $ 3 million for charity.
This year marks the 10-year anniversary of the event, and in an effort to transform Negroni Week’s giving in a way that allows the initiative to have the biggest impact possible in the most sustainable way possible, they are excited to announce that it will continue with a single global nonprofit partner: Slow Food.
The Slow Food Negroni Week Fund will contribute directly to Slow Food’s international projects, while supporting the hospitality community, preserving cultural and biological diversity, and promoting food and drink education through knowledge exchange. With the growing challenges facing the hospitality world, their work is more essential than ever. This year, 2023, marks not only the 11th edition of Negroni Week, but also the rise of the Negroni to the status of the world’s best-selling cocktail. What a way to celebrate an anniversary that is all the more remarkable! Negroni, a cocktail that inspires passion for change, is the perfect drink to raise a glass to such an important cause.
What Negroni Week Will Offer You
No matter where you choose to enjoy it, you will have the chance to experience unique events and experiences and the best Negronis made by world famous bartenders. Following the success of its introduction in 2017, Campari’s bartending sessions will continue with the world’s best bartenders, including bartenders from Red Camp, who have been the focal point of the Campari Red Diaries global campaign launched earlier. this year. The bartenders at Red Hand, and many others around the world, will showcase their talents by creating classic Negronis as well as creative variations – all with Campari at the forefront, as the defining ingredient of the cocktail.
Additionally, Campari will bring together pairs of top-tier bartenders to celebrate the bond between mixology and the classic Negroni and will release The Timeless Bond Series, just before the launch of Negroni Week. The series will feature some of the best bartenders from around the world, including Agostino Perrone and Giorgio Bargiani from The Connaught bar in London, Christian Suzuki and Kate Gerwin from US, Seba Garcia e Flavia Arroyo from Buenos Aires and Lorenzo Antinori and Philip Bischoff from respectively Hong Kong and Bangkok.
Michele Porta, Global Channel and Customer Marketing Director, commented: “We’re thrilled to continue supporting Imbibe’s global charity initiative, Negroni Week, for the 11th year and a cause that is close to the industry, Slow Food. Since 2012, the initiative has raised more than $4 million for charitable causes. This year we continue supporting our global partners to raise funds, by toasting to the timeless bond between Campari and the Negroni, while bringing together the passion of bartenders who are at the forefront of cocktail culture. Together with Imbibe, we invite everyone to join us in raising a glass to another successful Negroni Week!”
Karen Foley, Publisher of Imbibe, said: “Every year of Negroni Week gets better and better, and we are thrilled to continue partnering with Campari in support of Slow Food’s mission to cultivate a more equitable and sustainable world of food and beverage. We can’t wait to once again celebrate our favourite week of the year with bars, restaurants and Negroni enthusiasts around the world.”
The other essential ingredients of the famous cocktail, Bulldog Gin and Cinzano Red Vermouth, are the essential ingredients of Negroni Week, which form the ideal line-up for all Negroni. In 2023, the official American Gin is the Aviation Gin!
The origin of the Negroni
Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Café Casoni, after the renowned Count Camilo Negroni asked him to strengthen his favourite cocktail – the Americano – by replacing soda water with a splash of gin.
Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.
There is no Negroni without Campari
As a globally consumed classic cocktail, the prestigious IBA Official Drink List states Campari is the key defining ingredient.
- 1 oz. Campari (in SAQ or LCBO)
- 1 oz. Gin (With Bulldog Dry Gin in SAQ or LCBO or the Aviation Gin (in SAQ or LCBO))
- 1 oz. Sweet Red Vermouth
- Pour the ingredients directly into an old-fashioned glass filled with ice
- Stir gently
- Garnish with half an orange slice
Negroni Week, how does it work?
Negroni Week is a charity program that puts the power of fundraising in the hands of participating barmen, their bars and Negroni drinkers around the world. Participating sites will donate a portion of Negroni cocktail sales and related items to more than 40 charities, so why not say “applauding charity” and tasting cocktails like no other.
For more information on participating local bars and what’s happening in your area during the 2021 Negroni Week, visit the Negroni Week website.
The 2022 Negroni Week is happening from September 12 to 18.