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Negroni Week, to celebrate the legendary Italian cocktail


Campari, Italy’s iconic red aperitif, team up with Imbibe magazine to present Negroni Week, celebrating the iconic Negroni cocktail – a perfect blend of Campari, gin and red vermouth. For seven days, hundreds of places on the planet celebrate the Negroni cocktail, which dates back more than 100 years.

Donations to charities

Negroni Week 2018 Logo

With the modern cocktail movement continuing to grow, the annual event has grown every year. Starting with 100 participating bars in 2013, this week has grown to approximately 120 participating venues at over 12,000 venues around the world, and to date they have collectively raised almost $ 3 million for charity.

What Negroni Week Will Offer You

Negroni Week 2018 - Negroni

No matter where you choose to enjoy it, you will have the chance to experience unique events and experiences and the best Negronis made by world famous bartenders. Following the success of its introduction in 2017, Campari’s bartending sessions will continue with the world’s best bartenders, including bartenders from Red Camp, who have been the focal point of the Campari Red Diaries global campaign launched earlier. this year. The bartenders at Red Hand, and many others around the world, will showcase their talents by creating classic Negronis as well as creative variations – all with Campari at the forefront, as the defining ingredient of the cocktail.

The other essential ingredients of the famous cocktail, Bulldog Gin and Cinzano Red Vermouth, are the essential ingredients of Negroni Week, which form the ideal line-up for all Negroni.

There is no Negroni without Campari

As a globally consumed classic cocktail, the prestigious IBA Official Drink List states Campari is the key defining ingredient.


  • 1 oz. Campari (in SAQ or LCBO)
  • 1 oz. Gin (With Bulldog Dry Gin in SAQ or LCBO)
  • 1 oz. Sweet Red Vermouth


  • Pour the ingredients directly into an old-fashioned glass filled with ice
  • Stir gently
  • Garnish with half an orange slice

See the Jerome Laflamme version for Gentologie

Negroni Week, how does it work?

Negroni Week is a charity program that puts the power of fundraising in the hands of participating barmen, their bars and Negroni drinkers around the world. Participating sites will donate a portion of Negroni cocktail sales and related items to more than 40 charities, so why not say “applauding charity” and tasting cocktails like no other.

For more information on participating local bars and what’s happening in your area during the 2021 Negroni Week, visit the Negroni Week website.

The 2021 Negroni Week is happening for September 13 to 19

On social networks, follow the following keywords #NegroniWeek #Negroni #Campari #imbibe and the @Campariofficial @imbibe and @CampariCanada accounts.

For more cocktails suggestion, visit our dedicated section!

President, Publisher and Editor-in-Chief of Gentologie.