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Negroni. Find out all about the famous cocktail

The Negroni cocktail

Gentlemen, if you are like us at Gentologie, the Negroni is certainly one of your favourite cocktails. Needless to say, this Italian cocktail made with Campari, gin and red vermouth has been on every bar’s menu for the past few years, and even more so in Montréal’s best gentlemen’s bars. It even has a dedicated week, it is that popular!

The origin of Negroni

The Negroni cocktail

Photo: Campari website

The first traces of the famous cocktail date back to 1919 in Florence. The Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Caffè Casoni, after the famous Count Camilo Negroni asked him to make a variation on his favourite cocktail, the Americano (composed of 1 oz vermouth, 1 oz Campari and a dash of sparkling water), replacing the sparkling water with 1 oz gin, making it a 3-part cocktail.

Scarselli added an orange slice as garnish, rather than the usual lemon twist, and from this moment on, the Negroni was born.

There is no Negroni without Campari


Campari Bottle

As one of the world’s classic cocktails, the IBA’s prestigious official drinks list lists Campari as the key ingredient. Campari, if you are not familiar with it, is a bitter liqueur. A vibrant red colour, Campari is complex and attractive, with notes of herbs, orange and flowers. On the palate, it is pleasantly bitter with a velvety aftertaste. You will also get intense notes of orange, herbs and wood. Campari’s new bottle is magnificent!

How to make a Negroni

This video will certainly help you. But it is really a very easy cocktail. Three equal parts, as we said earlier.


  • 1 oz. Campari (in SAQ or LCBO)
  • 1 oz. Gin (With Bulldog Dry Gin in SAQ or LCBO or the Aviation Gin (in SAQ or LCBO))
  • 1 oz. Sweet Red Vermouth


  • Pour the ingredients directly into a mixing glass filled with ice. (Or directly in the glass like in the video)
  • Turn about 30 times until well chilled
  • Pour into an Old-Fashioned glass filled with ice, using a strainer.
  • Garnish with half an orange slice
  • Enjoy

A Ready-to-drink Negroni!


Campari Negroni

A few years ago, Campari launched its ready-to-drink Negroni. Just chill and it is ready. The 375 ml bottle is perfect for any occasion. You will get about 4 servings. An interesting buy if you are not sure you like Negroni. Available in SAQ and LCBO.

See the Jerome Laflamme version for Gentologie

Founder & Editor In Chief of Gentologie

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