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Cadillac Live : When the dealer comes to you

Cadillac-Live---Cover

As car dealers and luxury goods try to reinvent themselves, Cadillac takes the lead with Cadillac Live, the first online digital showroom on the market, offering a unique personalized experience, exclusive to Canada at the launch, and now available to the United States of America.

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A Personalized digital shopping

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Cadillac-Live---Digital Advisor

Photograph: Cadillac

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The Cadillac Live experience is nothing less than a personal buyer in an online interactive digital showroom that offers you the ability to easily buy a Cadillac product, no matter where you are, at home, at the office, at the gym or in the public transport.

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You wonder how it is possible. Well, the innovative luxury vehicle brand has transformed a Toronto film studio to create this online showroom.

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This new service allows customers to have one-on-one conversations with representatives online in French and English from any mobile or office device.

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Cadillac Live Showroom: Live or recorded – The choice is yours

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Cadillac-Live---The-Escalade

Photograph: Cadillac

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These are live answers to their questions that are provided regarding the purchase of any of the vehicles present. You’ll also have access to a real-time view of Cadillac products so you can discover all the details – all by talking to a product expert using one-way video transmission, and the latter will not see you.

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You can choose to start a new session with an online representative, view a pre-recorded session, or book a session. The tool also offers virtual tours of the Cadillac showroom online. Once the experience is complete, you can connect to a Cadillac dealer in your area so that you can book a test drive and take the following steps leading to the purchase. The online exhibit hall is open seven days a week for your convenience!

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The online showroom is available here. Take advantage now while waiting for the arrival of Lyriq!

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Originally published in Gentologie Magazine No. 3

Founder & Editor In Chief of Gentologie