Negroni Week, to celebrate the legendary Italian cocktail
Campari, Italy’s iconic red aperitif, team up with Imbibe magazine to present Negroni Week, celebrating the iconic Negroni cocktail – a perfect blend of Campari, gin and red vermouth (find the recipe here). For seven days, hundreds of places on the planet celebrate the Negroni cocktail, which dates back more than 100 years. In 2024, The Negroni Week is celebrating its 12 years!
Donations to charities
With the modern cocktail movement continuing to grow, the annual event has grown every year. Starting with 100 participating bars in 2013, this week has grown to approximately 120 participating venues at over 12,000 venues around the world, and to date they have collectively raised almost $ 3 million for charity.
This year marks the 10-year anniversary of the event in 2022, and in an effort to transform Negroni Week’s giving in a way that allows the initiative to have the biggest impact possible in the most sustainable way possible, the event announced that it will continue with a single global nonprofit partner: Slow Food.
The Slow Food Negroni Week Fund will contribute directly to Slow Food’s international projects, while supporting the hospitality community, preserving cultural and biological diversity, and promoting food and drink education through knowledge exchange. With the growing challenges facing the hospitality world, their work is more essential than ever. This year, 2024, marks not only the 12th edition of Negroni Week, but confirm the rise of the Negroni to the status of the world’s best-selling cocktail. What a way to celebrate an anniversary that is all the more remarkable! Negroni, a cocktail that inspires passion for change, is the perfect drink to raise a glass to such an important cause.
The ingredients for a perfect Negroni Week
The other essential ingredients of the famous cocktail, Bulldog Gin and Cinzano Red Vermouth, are the essential ingredients of Negroni Week, which form the ideal line-up for all Negroni. Since 2023, the official American Gin is the Aviation Gin (yes this is the gin of Canadian actor Ryan Reynolds)!
Negroni Week, how does it work?
Negroni Week is a charity program that puts the power of fundraising in the hands of participating mixologists, their bars and Negroni drinkers around the world. Participating sites will donate a portion of Negroni cocktail sales and related items to more than 40 charities, so why not say “applauding charity” and tasting cocktails like no other.
For more information on participating local bars and what’s happening in your area during the 2024 Negroni Week, visit the Negroni Week website.
The 2024 Negroni Week is happening from September 16 to 22.
On social networks, follow the following keywords #NegroniWeek #NegroniWeek24 #Negroni #Campari #imbibe and the @Campariofficial and @imbibe accounts.
